How To Get More Views on TikTok in 2027

You can use several strategies to get more views on TikTok, including posting authentic content that engages your audience and builds community. 

Getting more views benefits both eligible creators, who can make money on TikTok based on qualified views, and businesses, which can turn viewers into customers on TikTok Shop and beyond.

Mike Alfaro, founder and creative director of Millennial Lotería, experienced this firsthand. He posted an unplanned, no-budget video on the app that got millions of views and led to a product sellout at Target. 

“It was a very endearing video for a lot of people, because they were like, ‘Wow, here’s this kid who’s like investing his own money and the product is doing well, and it’s all about Latinos,” Mike says on a Shopify Masters episode.

In this guide, you’ll learn how to get more views on TikTok, with tips from Mike and other successful business owners.

What is a view on TikTok?

Any time another user watches your TikTok video—even if they immediately scroll away—it counts as a view in TikTok analytics. 

The Creator Rewards Program, a monetization initiative for eligible creators, prioritizes views as one of its most important factors. 

It looks for qualified views, which must meet certain requirements: 

• A qualified view is at least five seconds long. 
• For videos users find via search, the required time extends to 30 seconds. 
• TikTok also focuses on authentic views, or views that aren’t fraudulent, paid, or disliked. 
• Repeat views only count as one view.

Qualified views only count if the viewer lives in a country where the Creator Rewards Program is available (the United States, Brazil, Mexico, South Korea, the United Kingdom, France, Germany, and Japan). 

How to get more views on TikTok

• Post intentionally
• Participate in trends
• Post engaging content
• Create longer videos
• Optimize for TikTok search
• Talk in your videos
• Partner with creators
• Check your analytics
• Promote your content

One of the best ways to get more views on TikTok is to make it onto users’ For You pages (FYP). These are the personalized feeds that recommend videos based on their interests and interactions. 

According to Dash Social, 54% of brands’ TikTok views came from the For You page in the first half of 2026.

Here are nine content creation tips to help you get more viewers on the TikTok app: 

Post intentionally

You may have heard that posting every day is the secret to going viral on TikTok, but that may not be the case for brands.

An earlier Dash Social report reviewing data from 2023 to 2025 found that brands posting fewer than six times per week saw higher FYP engagement than frequent posters. On TikTok, engagement was 63% higher for less-frequent posters.

Doll brand American Girl focuses on intentional storytelling over volume, posting selectively rather than maintaining a daily or weekly schedule. Different dolls provide details about holidays like Eid al-Fitr or practical advice, like how to prepare your bed for the perfect sleepover. This practice emphasizes quality over quantity.

Participate in trends

Participating in a trend gives you an opportunity to capitalize on content already popular with users, potentially helping your videos reach more users through their For You pages. 

Stay up to date on viral TikTok trends by watching content on your For You page or checking the platform’s Creative Center to see trending TikTok hashtags and videos from the past 7 to 90 days. 

When you create content for trending topics or layer popular audio clips on top of your videos to engage with trends remain true to your brand message to encourage people to keep interacting with your videos. 

To build a brand identity for a small business, consistency is key. Every interaction or touchpoint with your target market is an opportunity to show them who you are and how to recognize you, sometimes in a sea of competition. This is true for big global corporations as well.

Social media marketing presents a lot of chances to jump on trends or events. Resist the urge to participate in all of them and spread your team thin or confuse your customer base. Instead, choose those that allow your branding, values, and brand personality to shine. 

In March 2026, Beautyblender jumped on the trend of editing something innocuous (in this case, behind the scenes of a photoshoot) like a high-stakes reality TV show, complete with dramatic music and screaming. The video was timely and humorous but also featured plenty of shots of the brand’s signature pink makeup sponge.

Before using trending sounds on TikTok, follow ethical marketing practices by choosing songs approved for business use from TikTok’s Commercial Music Library. Alternatively, try contacting the creator who started the trend. 

“Ask an artist or ask a creator of a sound if you can use their work, and if they say no or don’t respond, respect that boundary,” says Rachel Karten, social media consultant and author of the newsletter Link in Bio.

Post engaging content 

A high engagement rate shows TikTok that people care about your content, which can lead to the TikTok algorithm promoting your content to users beyond your followers. Post content that captures the viewer’s attention and inspires them to leave a comment and share with others. 

Skincare brand Dieux engages viewers by explaining the science behind products. “We call ourselves a too-much-information brand,” Cofounder and Chief Brand Officer Charlotte Palermino says on an episode of the Shopify Masters podcast. “We share what your skin needs and what it doesn’t. That resonated with people because it’s real.”

In one video, Charlotte talks about why Dieux decided to create three moisturizers: “Absolutely nothing is for everyone,” she says. The video received more than 316,000 views, making it one of Dieux’s most-viewed posts of 2026. 

At the end of the video, Charlotte says the brand will probably make even more moisturizers in the future, and encourages viewers to share their requests in the comments. The video received more than 300 comments.

Asking for (and getting) viewers’ requests is an excellent customer feedback and crowdsourcing example while demonstrating engagement to the TikTok algorithm. It’s a social media win-win. 

Create longer videos 

According to Pew Research, the most popular creators’ videos are about twice as long, on average, as videos from the least popular creators. 

Longer videos can get viewers to slow down and learn about your company. Sonsie Skin CEO Kailey Bradt says “slow content” is one of her favorite trends. 

Kailey says the brand is “really leaning into this kind of short film format. It gives you such a greater opportunity to do the storytelling of the brand, which I think is so much fun. It’s much more creative.”

In one video, Sonsie Cofounder and actress Pamela Anderson spends 1 minute and 39 seconds sharing her rules of the garden in a voice-over paired with cinematic shots of herself chomping on a carrot, picking rose petals, and dancing in the rain with rhubarb stalks. The brand storytelling video has more than 190,000 views—a significant achievement for a brand with 50,000 followers.

A commenter notes: 

“Oh my goodness, THIS IS ART. Everyone involved in this masterpiece of storytelling is incredible. The coloring, the music, the narration, the angles, the rules, the product. I am so moved and so intrigued.”

Optimize for TikTok search

The For You page isn’t the only way for TikTok users to find your account. According to Adobe, 49% of US consumers turn to TikTok for online searches.

“Showing up in search results requires a different approach than appearing on the For You page,” says Leslie Ann Hall, founder and CEO of social agency Iced Media. “TikTok’s search ranking is driven by intentional keyword usage—specifically within captions, on-screen text, transcribed audio, and relevant keyword-based hashtags.”

Leslie recommends brands use keyword research tools like Google Ads Keyword Planner to find niche keywords that aren’t yet saturated, and then incorporate those keywords into text elements like captions. 

You can also use Creator Search Insights, a built-in tool that shows you what TikTok users are searching for on the app.

As an added benefit, Leslie says TikTok SEO can also help get your brand featured in answers from generative AI tools like ChatGPT.

Talk in your videos

Pew Research found that the most popular creators include speech in 40% of their videos, compared to 20% for less popular creators.

For Mike from Millennial Lotería, going in front of the camera and telling his story as a business owner helped him get millions of views. But he acknowledges that this can feel vulnerable. 

“All of a sudden, you have all these entrepreneurs that have to become social media influencers,” Mike says. “For some people that’s going to come more naturally, but I think it is important to share your story and what you’re doing.”

He recommends posting a mix of content related to the business and stuff that feels less like marketing. “It just has to feel like something that’s really coming from you,” Mike says. 

On Mike’s personal account, you can find a video of him practicing Spanish with his daughter alongside an introduction to his papel picado–inspired coloring book. Both videos have more than 50,000 views and include speech.

Several business owners have built a community, even before they had a viable product, by posting throughout their journey to become entrepreneurs, including the stumbles as well as the wins.

Good Girl Snacks Founders Leah Marcus and Yasaman Bakhtiar experienced a disaster when about 200 PR boxes broke in transit but were delivered, broken glass, spilt pickle juice, and all. The video they posted about it on TikTok exploded and earned empathy and support from their followers and fellow entrepreneurs alike. 

Partner with creators

If you want to get more eyes on your business and increase your followers on TikTok, encourage creators to post about it. According to a 2025 report from Dash Social, creator posts receive three times more views than brand content on TikTok. 

You can encourage creator participation through TikTok affiliate marketing or solicit user-generated content (UGC) through brand communities on platforms like TYB or Discord.

If you’re a creator, consider partnering with other creators to make a video together, then tagging each other in the caption. This can encourage viewers to check out each of your profiles.

Other avenues to build community include interacting with users who comment on your posts and collaborating with TikTok creators on influencer marketing platforms, including Shopify Collabs.

Check your analytics

Use video performance data to refine your TikTok content strategy. TikTok’s built-in analytics provide information on video views, watch time, and video completion rate, as well as demographic insights about your intended audience. 

Reviewing this data can provide insight into what your primary audience likes. Take a strategy-based approach by identifying your most successful videos and looking for common threads. Then, use what you learn to create videos using similar techniques.

For Michelle Razavi, cofounder and CEO of protein dessert brand Elavi, TikTok analytics confirmed she was on the right track when she started posting more “unfiltered, raw, vulnerable, off-the-cuff type of content.”

“I started being very data-driven,” Michelle says on an episode of Shopify Masters. “And the numbers were stronger—people resonated more—with a more casual, random video versus some very polished, perfect professional photography.”

One of Elavi’s most popular TikToks from 2026 is a simple, slightly shaky selfie video of Michelle that cuts from a living room to the Elavi warehouse with the “How hard can it be? Boys do it” trending audio. The video has almost 15,000 views.

Promote your content 

Cross-promote your content by sharing links on other popular social media platforms. If you have a dedicated Instagram following, for example, post an Instagram Story to let your followers know you’ve shared a new TikTok video. 

Running TikTok ads is another way to get more views. TikTok ads blend into a user’s feed. They can appear as in-feed videos, branded hashtags, or sponsored effects (like augmented reality filters). 

One of the benefits of ads is that you can target specific audiences using ecommerce customer segmentation. You can create custom audiences in TikTok Ads Manager based on people who have viewed or engaged with your organic videos or ads. 

If you use Shopify, you can retarget TikTok users who have visited your ecommerce store by downloading the TikTok app for Shopify and adding the TikTok Pixel to your storefront.