Shopify vs. WooCommerce

Shopify has lower operating and setup costs than WooCommerce

Between strong conversion, cost efficiency, and first-to-market innovation, the data all points to one conclusion: Shopify is leading the commerce race

Thousands of brands have outgrown WooCommerce

Brands are switching to Shopify—the most dependable global commerce platform to expand your business.
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Why Shopify

Four reasons brands are switching

  1. 1
    Reliable platform uptime

    Shopify keeps data secure and delivers 99.9% uptime.

  2. 2
    Better TCO

    Shopify’s total cost of ownership (TCO) is 36% better than WooCommerce, on average.

  3. 3
    Fast admin workflows

    Make storefront and product changes with clicks, themes, apps, and APIs instead of code.

  4. 4
    Storefront, checkout, POS

    Built-in commerce features, plus 21,000+ apps in the Shopify App Store.

Secure and reliable, with 99.9% uptime

Run on Shopify’s global infrastructure

Shopify provides you with secure encryption, access control, data backups, and network security—so you can focus on your brand’s growth. With open-source platforms like WooCommerce, your teams are responsible for hosting, PCI compliance, and software updates all on their own—increasing potential cybersecurity threats.

14+Reported vulnerabilities on WooCommerce and its extensions in 2024, highlighting security risks for brands

Read report 

99.9%Shopify’s average uptime ensures that online stores are always accessible to customers.

WE HANDLE IT ALL

Faster storefronts

Shopify stores render 1.8 times faster on average than stores on other platforms, and Shopify has the fastest server speed in commerce: up to 3.9 times faster, and 2.8 times faster on average. A global study shows Shopify Checkout outperforms WooCommerce’s checkout by up to 17%. In 2024, more than 875 million unique online shoppers bought from Shopify merchants.

END-TO-END COMPLIANCE

Keep all of your data safe

Shopify prioritizes enabling your compliance with frameworks like PCI for secure payments, SOC 1, 2, 3 for retailers, and GDPR for data protection. In comparison, WooCommerce lacks out-of-the-box PCI, SOC, and GDPR compliance—increasing the risks of identity theft, damage to your company’s reputation, and loss of customers—not to mention potential lawsuits, insurance claims, and government fines.

FRAUD PROTECTION

Protect against fraud

Shopify offers layered fraud protection, including integrated fraud analysis tools that sync with top detection services. With insights on order risk, chargebacks, and more, our built-in analytics empowers you to make informed decisions without security breaches, ensuring data safety.

Get your personalized site speed audit

On average, Shopify storefronts render 2.4 times faster than WooCommerce storefronts, and Shopify’s server speed is 3.9 times faster. More Shopify stores are rated fast, too: 93%, compared with 34% of WooCommerce stores. Get a personalized report that compares your site’s speed and server speed with industry benchmarks and competitors.

Get your custom report
Site speed comparison graph

Our website was stopping our growth. We realized we needed to stop, rewind, and get the right infrastructure in place to stabilize us. Then we could focus on growing again.

Better TCO: WooCommerce costs 41% more to operate, on average

Be more efficient on Shopify

Shopify’s total cost of ownership (TCO) is 36% better than WooCommerce’s. From competitive platform fees to platform simplicity and user-friendliness, Shopify is the platform of choice for businesses looking to improve their operational efficiency.*

See your TCO savings with Shopify

Use our TCO calculator to get a detailed view of your costs compared to Shopify’s.
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36% Better TCO on Shopify than WooCommerce, on average

36% Better TCO on Shopify than WooCommerce, on average

Compared to Shopify, WooCommerce has:

49%Higher implementation and setup costs, on average

32%Higher platform fees and ecommerce stack costs, on average

41%Higher operating costs, on average

Lower operating costs

WooCommerce is free (but read the fine print)

WooCommerce is a free plugin, but running a store on it costs more. On average, Shopify’s operating costs are 19% better than competitors’, and WooCommerce’s operational and support costs are 41% higher than Shopify’s. WooCommerce also relies on paid plugins and extensions for many features, so its platform fees and tech stack costs run 32% higher than Shopify’s, on average.

99.9% uptime during peaks

Choose convenience over compromise

Shopify maintains 99.9% platform uptime during the biggest flash sales and events of the year, and hosting is included in every plan. WooCommerce relies on multiple add-ons, and many brands that switched from WooCommerce to Shopify reported hiring someone in-house or an agency just to keep things running.

Save on your setup

WooCommerce setup costs are 49% higher, on average

Implementation and setup costs are 49% higher on WooCommerce than on Shopify, on average, according to an independent TCO study. Extra plugins, customizations, and integrations like API gateways add work and cost to a WooCommerce setup.

BETTER ROI

Shopify Checkout outperforms WooCommerce by up to 17%

Shopify has the best global checkout and a conversion rate up to 17% higher than WooCommerce’s. Consider this difference in conversion rate as money you're leaving on the table by choosing WooCommerce instead of Shopify.

WordPress... incurs significant additional costs in terms of development and project management, which would have eventually exceeded the price of the Shopify package.

Usable and agile

One plugin shouldn't power your entire business

With a user-friendly interface, Shopify fuels agility, allowing your business to adapt and respond to market trends as you grow. Your teams can manage your storefront with ease, even without technical expertise. In contrast, WooCommerce operates as a plugin for your WordPress site, with additional plugins required to enhance it. However, plugins don’t always work well together when integrated on WooCommerce—leading your teams to rely on developers even for minor changes.

One hosted admin dashboard

Anyone on your team can run Shopify

Shopify's intuitive UI empowers both technical and business users to drive value, independently. In contrast, WooCommerce requires developer involvement for implementing and updating plugins and many changes to storefronts. Shopify has the ability to run on “low code” without compromising the quality of your storefront.

WORDPRESS

Sell on WordPress with the Shopify plugin

The free Shopify plugin for WordPress adds Shopify products and collections to WordPress pages and blog posts from the WordPress Editor, with no coding required, and it works with any Shopify plan. One plugin can replace a suite of WordPress commerce plugins. As Mark Negelmann, Director of Operations at Lull, says, "Would our unique identity fit into the confines of the Shopify infrastructure? The answer: Yes," leading Lull to save 25% on software costs and 10%–15% on tech expenses.

Sell with Shopify on WordPress

Download the plugin and start selling with Shopify on your WordPress site—before migrating your entire business.
Learn more

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10% faster implementation than WooCommerce, on average

All the agility, none of the technical debt

Empower your engineers to innovate by working with Shopify's prebuilt solutions. Eliminate technical debt and the need for custom development on WooCommerce. On Shopify, you can accelerate business innovation by reducing time spent on implementations and maintenance. In the Time to Value study, brands migrating from WooCommerce to Shopify implemented 10% faster and were 2.7 times more likely to finish on time and 5.8 times more likely to finish on budget, on average.

With WordPress and WooCommerce, I was completely out of sync with my agency. Every time I needed to change a comma or anything, I had to create specifications, request a quote, wait for the developer to be available... It was not at all sustainable.

More capabilities, plus 21,000+ apps

Get more out of the box on Shopify

Shopify has a full suite of best-in-class commerce capabilities that will support your business no matter what your plans are for growth. Features on Shopify like advanced B2B, product configurations, and marketing tools are just some features we’ll provide your business—minus the technical debt.

100%Shopify is commerce-focused

BUILT-IN CAPABILITIES

Everything you need is on one platform

Shopify’s comprehensive commerce solution across DTC, B2B, and Point of Sale (POS) is here to help your business grow, in every way. Our built-in features like semantic search, multicurrency and language management, free first-party marketing tools, and customizable data models provide best-in-class functionality to help your teams focus on innovating more and building from scratch less.

21,000+ apps in the Shopify App Store

The advantage of Shopify's trusted ecosystem

Shopify gives you access to more than 21,000 trusted apps in the Shopify App Store as of December 31, 2025, prebuilt and ready to use, so you can extend functionality that meet your business needs—without a developer to assist. On WooCommerce, there’s limited governance as to what plugins are listed, and little information about how they’re maintained. Shopify focuses on making sure everything works together smoothly and updates easily.

WHY RECOGNITION MATTERS

Trust the leaders in commerce

Shopify, with its growing customer base, CMS optionality, and scalability, is highly rated as a leader in ecommerce in known analyst reports. With WooCommerce’s slow growth momentum, coupled with a customer base focused primarily on smaller businesses, they don’t show up on reports like IDC, Forrester, or Gartner that are geared towards scalability for larger brands. Also, the company’s dependence on WordPress limits your CMS options, placing a roadblock in front of your growing business.

A CLEAR ROADMAP

Shopify launches more new features than WooCommerce

Shopify has released hundreds of product updates, twice a year, through Editions since 2021—with a focus on making commerce better for everyone. In contrast, WooCommerce’s roadmap is sparse. At Shopify, we provide you with a frequently updated, secure, optimized, and sustainable commerce platform that’s made for your business growth.

Hundreds of thousands of partners

Shopify expertise is available worldwide

Hundreds of thousands of agency partners and system integrators know Shopify and can help support your business. Shopify’s partner ecosystem received $3.8 billion in payouts from Shopify from July 1, 2025, to June 30, 2026 (The Entrepreneur Effect, 2026). Quickfire Digital, a Shopify partner, developed a guide on why moving off of WooCommerce to Shopify will benefit your growing business. Another Shopify partner, Fyresite, released a brief stating reasons why they won’t implement WooCommerce any longer.

Shopify’s investment in R&D

We’re standing by our mission of making commerce better for everyone. Shopify has spent billions on research and development (R&D) to continuously make product improvements for our customers.

BillionsInvested to improve Shopify’s platform for its customers

Explore financial reports 

800+Shopify features and improvements added since 2020

One of the biggest advantages of Shopify Plus is the peace of mind we get being with the biggest platform with the biggest players on it.

Analyst validation

The experts choose Shopify

2025 Leader in Gartner® Magic Quadrant™
2025 Leader in Gartner® Magic Quadrant™
GARTNER® MAGIC QUADRANT™ logo

Gartner® Magic Quadrant™

Shopify is a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Commerce

Shopify is named a Leader for the third consecutive year in the 2025 Gartner® Magic Quadrant™ for Digital Commerce, and is positioned highest for Ability to Execute.
Read the report 

November 3, 2025

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Forrester

Shopify is a Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B

Shopify received the highest possible scores in criteria including Innovation, Market Presence, and Partner Ecosystem.
Read the report 

May 6, 2024

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IDC

Shopify is a Leader in the 2024 IDC MarketScape for midmarket B2C digital commerce

Shopify is a Leader in the IDC MarketScape: Worldwide B2C Digital Commerce Platforms for Midmarket Growth 2024 Vendor Assessment. IDC reports that “Shopify will be particularly attractive to buyers looking for a multitenant SaaS digital commerce platform.”
Read the report 

January 2024

Migration partners

Migrate with the largest commerce partner ecosystem there is

Looking to migrate from WooCommerce? Shopify Partners can help. Let our global partners help you pave the way to your growth.

21,000+Apps in the Shopify App Store as of December 31, 2025

100+Shopify Plus Certified App Partners

Featured WooCommerce migration partners

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Logo for FAV Solution, a Shopify partner
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Logo for eHouse Studio, a Shopify partner
Logo for Uncap, a Shopify partner

Shopify vs. WooCommerce comparison

How Shopify and WooCommerce compare on cost, fees, apps, checkout, hosting, and moving your store, as of October 2026.
Comparison of Shopify and WooCommerce across plan cost, apps, card fees, checkout conversion, total cost of ownership, hosting, product limits, international selling, and migration
What buyers compareShopifyWooCommerce
Plan costShopifyBasic: $19.00 USD/month billed annually, with hosting included1WooCommerceFree plugin, plus hosting at $25–$350/month for most stores2
Apps and extensionsShopify21,000+ apps in the Shopify App Store as of December 31, 20253WooCommerceExtensions at $29–$299/year each2
Card processing feesShopifyShopify Payments from 2.9% + $0.30 on Basic; 2% fee with third-party providers1WooCommerceWooPayments: 2.9% + $0.30 per US card, plus 1.5% for international cards4
Checkout conversionShopifyShopify Checkout outperforms WooCommerce by up to 17%5WooCommerceOutperformed by Shopify Checkout by up to 17%5
Total cost of ownershipShopify36% better TCO than WooCommerce, on average6WooCommercePlatform costs 32%, operating costs 41%, and setup costs 49% higher than Shopify, on average6
Hosting and securityShopifyUnlimited hosting, a free SSL certificate, and Level 1 PCI DSS compliance included1WooCommerceYou choose, pay for, and manage your own hosting2
Product limitsShopifySell unlimited products1WooCommerceUnlimited products and orders2
Selling internationallyShopifyPrices in local currencies with Shopify Markets1WooCommerceWooPayments accepts 135+ currencies in 38 countries4
Moving your storeShopifyImport a WooCommerce product CSV with the Store Migration app7WooCommerceExport products to CSV from Products in WordPress7

Sources: footnotes 1–7.

Shopify vs. WooCommerce FAQ

1. Shopify pricing page (shopify.com/pricing), US prices in USD, accessed October 13, 2026. Plan prices shown on this page update from Shopify’s plan data.

2. WooCommerce pricing page (woocommerce.com/pricing), accessed October 13, 2026.

3. Shopify App Store app count as of December 31, 2025.

4. WooPayments fees documentation (woocommerce.com/document/woopayments/fees-and-debits/fees) and WooPayments page (woocommerce.com/payments), US rates, accessed October 13, 2026.

5. Shopify Checkout conversion study completed in partnership with a Big Three global management consulting company (shopify.com/enterprise/blog/shopify-checkout).

6. Total cost of ownership study commissioned from a leading independent consulting firm (shopify.com/compare/tco).

7. Shopify Help Center, “Migrate from WooCommerce” (help.shopify.com/en/manual/migrating-to-shopify/migrating-from-woocommerce), accessed October 13, 2026.

8. Cumulative Shopify GMV since Shopify’s inception.

9. Shopify plugin for WordPress page (shopify.com/sell-on-wordpress), accessed October 13, 2026.

SHOPIFY VS. WOOCOMMERCE

Want better results? Switch to Shopify

From higher revenue to constant innovation, customers and analysts agree that Shopify’s the undisputed choice.
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