Everything new for non-linear growth

Agentic

Shop skill for any agent

Give ChatGPT, Claude, or other agents shop.md to discover products, get personalized recommendations, and check out with Shop Pay. Anyone can customize the skill to fit their style.

With Shop Pay, shoppers can buy from any brand on or off Shopify through Claude Duet, Grok Bot, and Instinct. Purchases are secure and supported by Mastercard, Visa, and soon Amex.

Shop Pay in more agents

Customers can discover products, approve purchases, and check out with Shop Pay in Muse, Claude Duet, and Instinct.

Store preview in agents

Start building a store with Shopify CLI before signing up, and keep what you create when you’re ready to sell.

Command-line store preview shows a Shopify store being created before signup.

Digital products in agents

Give a digital file to Claude, ChatGPT, or your preferred agent to make a product in the admin with fulfillment, pricing, and a shareable link.

A digital product with pricing, fulfillment, and a shareable purchase link is created in an agent.

Product sourcing in agents

Describe what you want to sell in ChatGPT or Claude, and import products from other sellers into your store using Shopify Collective.

Create a store or connect one to Grok, and manage it without leaving the chat. Use Grok Bot to build AI teammates that help you run your business.

Connect your store to Google Gemini, and manage products, orders, and inventory from the AI assistant you already use.

Connect your store to Meta’s personal AI agent Muse, and manage products, inventory, and discounts in the app.

Connect your store to Microsoft Copilot, and manage your business alongside your Microsoft 365 Outlook, Word, and Excel.

Design stores with Canvas in AI agents like ChatGPT, Claude, and more.

Pin Shopify to the ChatGPT sidebar. Open a home page to see sales, sessions, conversion rate, and add or search products.

Your business details in AI channels

Review and approve the facts that get shared with agents, including policies and FAQs. Get suggestions for how to improve your content.

Shopify admin displays the knowledge base page for reviewing business details, policies, and FAQs that get shared with AI shopping agents.

Sidekick

More technical tasks with Sidekick

Sidekick tackles complex workflows, stages multiple changes at once, computes, codes, and searches the internet. Ask it once; it remembers.

Recommendations tested by Sidekick

Review proposed improvements to your store that are identified and tested by Sidekick using SimGym, then choose which changes to apply.

A Sidekick card recommends adding an appliance collection to the homepage, beside a table of tests that Sidekick has created with the labels: complete, running, and draft.

Guidance from Sidekick on more of your store

Get recommendations for growth opportunities that include apps in your stack and context from web research on your industry and market.

Two Sidekick suggestion cards recommend creating a campaign for trending espresso machines and adding customer reviews to the homepage.

Make a plan, approve once, and watch Sidekick apply multiple changes at a time like editing descriptions across every product in a collection.

Chat with Sidekick from a floating prompt surface across the redesigned admin, and get help in context of your workflow on every page.

Ask Sidekick to create or edit draft orders, then review highlighted changes before you save or discard the draft.

Upload or generate a design with Sidekick, preview it on a product, then publish the final product on your store as print-on-demand.

Ask Sidekick why a payout came in lower, what’s driving chargebacks, or how to verify your business in Shopify Payments.

Markdown files teach Sidekick how your theme is built and save your design preferences, so they get applied across conversations.

Online

Your whole store edited in one view

Design your entire store in Canvas, zoom into any detail, and work with Sidekick to turn ideas into a fully custom design.

A smarter storefront agent

Shoppers can get personalized recommendations, start checkout from the chat, and easily reach staff with Shopify Inbox.

Manage your themes, update your domain, and launch your store from the redesigned online store page.

Businesses not on Shopify can add Shop sign-in to any store, so new and returning customers get personalized experiences.

Coming soon, request additional information from customers after they first sign in by redirecting them to a custom form.

Clearer rollouts setup

Create and schedule launches, events, or experiments that include your theme, checkout configuration, catalogs, and discounts all as one rollout.

A rollout panel schedules a BFCM launch and lists changes to the online store, catalog, discount, and checkout.

Launch scheduled changes or A/B tests for elements of your store across headless builds, Shopify POS, Google Shopping, and the Shop app.

Roll out discounts for launches, events, or A/B tests alongside coordinated changes to your theme and checkout.

Schedule changes to prices and product publishing as catalogs, roll them out across markets, then roll back automatically when the promotion ends.

Set a shopping goal for your next SimGym simulation, and get actionable recommendations with a clear visual of where to apply them on your store.

Shoppers searching on your store get better suggestions while they’re typing. Add-to-carts from search have improved by 8%.

Launch your online store in Arabic, Hebrew, or Urdu to reach over 600 million people who read these right-to-left languages.

Show B2B customers search results with only products from their catalog at the price they’ve negotiated using the Algolia app.

See vendor details in every row of your CSV exports of B2B catalogs, and filter by vendor to update pricing faster.

Merchandising

Product data mapping by channel

Customize and map your product data for each sales channel from your admin, automatically keeping every channel current as your catalog changes.

Multi-source product collections

Combine products, apps, or variants into one collection. Create collections using Sidekick, reuse them, and power operations with them.

A holiday dinner collection uses rules to include products by color, exclude made-to-order items, and connect the collection to bestsellers.

Variants managed from the product page

Edit product and variant details on the same page with bulk controls for variants and a clearer layout.

Coming soon, preview how products, pricing, availability, and checkout settings appear in customer carts in a specific market.

Retail

Expanded in-store customer recognition

POS identifies even more retail customers through our network of hundreds of millions of people who’ve checked out at any store powered by Shopify Payments.

Search POS by product, order, customer, collections, or drafts, and use filters to find exactly what you need.

The cart stays on screen at all times on mobile POS devices, making it easier for staff to browse and add items.

Check the status, location, type, and app version of your POS devices in the admin, and revoke access if one goes missing.

Scheduled stock counts in POS

Set up counts in the admin by item, location, and timeframe. See who counted what, and review changes before adjusting inventory.

A tablet screen shows an October team stock count with products counted by staff, adjusted quantities, and review buttons.

Recent carts saved across POS devices

Start a cart, and any associate can pick up the sale. Serve multiple customers at once, and details remain intact through shift changes.

Keep printed receipts on brand and compliant with a customizable template that auto-adds tax summaries for the EU, UK, and Canada.

Scan or search any barcode, including GTINs, supplier codes, and custom identifiers, and POS will find the right product variant instantly.

Use the POS activity log to review refunds, returns, manual discounts, drawer opens, and more by staff name.

Create, suspend, or reactivate staff accounts in bulk by uploading a CSV in your admin.

Debit-only Cartes Bancaires payments can be accepted and processed on WisePad 3 and POS Terminal devices in France.

Payments

Stopping fraud across stores with Shopify Protect

Block fraud before it becomes an order, win more disputes with AI, and set custom fraud rules with the Shopify Protect app. Features rolling out soon.

Extend chargeback protection to orders not on Shop Pay, and get reimbursed on fraud chargebacks while Shopify helps you win disputes.

On unauthorized chargebacks, Shopify provides the card, receipt, and authentication data that proves the customer made the purchase.

Write rules on the risk signals you choose, backtest them against past orders, and get alerted when performance drifts.

Shopify Tax managed for you

For businesses new to the platform, Shopify calculates the right tax at checkout, collects it, and remits it to each state across the US.

A Shopify Tax card shows managed status, selected states, September 2026, sales of $70,150, and $3,507.50 tax collected.

All-in prices and flat-rate shipping

Offer international pricing that includes guaranteed duties and taxes with flat shipping rates at checkout using Shopify Managed Markets.

A product priced in euros flows through storefront, checkout, and payout cards with duties, taxes, fees, shipping, and VAT included.

Get paid out in more currencies with Shopify Payments in Australia, France, Singapore, and Hong Kong. Exclusive to Advanced and Shopify Plus plans.

More local payment methods in Shopify Payments

Let customers pay using Alipay, WeChat Pay, Satispay, Scalapay, and GrabPay. MB WAY and OXXO available for online payments.

Payouts made more scannable

See what was paid, what’s pending, and when money arrives in a date-based payouts view with expandable details for every amount.

A payouts page shows pending payout dates and expands Wednesday, Oct. 28 to show two paid payouts, charges, refunds, adjustments, and fees.

Accept pre-tax HSA and FSA funds from customers online in Shop Pay. Truemed handles eligibility, documentation, and compliance. Coming soon to the US only.

Custom fields in checkout and accounts editor

Add text inputs, date pickers, check boxes, and choice lists to collect delivery instructions, gift messages, and other info at checkout. Rolling out soon.

Simpler layout for payment methods in checkout

A modern tiled design replaces the radio buttons, giving customers a more compact, visually clear set of payment options at checkout. Rolling out soon.

A checkout payment form displays tiled payment options for credit card, PayPal, Apple Pay, and iDEAL above card details.

Celebration on the thank you page

An animated transition from payment to order confirmation ends every purchase with a moment of gratitude. Rolling out soon.

Coming soon, customers can pay with Apple Pay in Chrome, Edge, Firefox, and other browsers by scanning a QR code with their iPhone.

A tighter, stacked form layout reduces scrolling and makes field errors easier to see and fix in checkout. Coming soon.

Operations

Your admin gets a complete refresh

Sign in to a cleaner, more focused admin with updated navigation, fresh layouts, and easier access to Sidekick. Rolling out soon to all pages.

Coming soon, review changes across your store in one filterable log with actions attributed to the staff member, app, or service behind it.

Set up a passkey when you sign in, or get one automatically if your account is eligible, so you can log in faster and more securely.

Search sections, pages, and installed apps from one faster surface in the admin.

Create folders to organize your files in the admin, so you can find what you need without scrolling through every file.

Click into a metafield, and edit quickly it in context on any page in the admin.

Connect Shopify Credit to QuickBooks to sync card transactions, statements, and account data, so there’s less manual bookkeeping.

Send domestic wires, track payments, and pay international suppliers in their local currency faster and for less with Shopify Balance.

Geospatial clustering and interactive maps

Zoom in or pan across bubble maps in analytics to see where sales concentrate and better understand regional demand.

Bring app events, like loyalty points redeemed or marketing emails sent, into analytics to build custom reports for your business.

Group and filter analytics by category metafields like color, material, and pattern and metaobjects like loyalty status, designer, and warranty.

Add your own annotations to analytics reports, so you can connect changes in your numbers to the campaigns or events behind them.

Sessions in analytics more accurately reflect human visitors with smart bot filtering, unified user journeys across the site, and consent-aware visit counting.

View, filter, and export purchase order data in analytics, including supplier, cost, and transfer details.

Shopify supports 13 additional languages: Basque, Bengali, Catalan, Estonian, Galician, Georgian, Gujarati, Latvian, Marathi, Serbian, Tamil, Telugu, and Ukrainian.

Your store’s status on Shopify

See your store’s status in one place with a checklist of exactly what to do to remain in good standing.

A store health card for Cocotte lists tasks to unlock seller health, including verifying business details and fulfilling the first order.

Native Shopify mobile app

A faster Shopify app improves performance on iOS and Android devices with smoother navigation and a fresh design.

A phone displays the rebuilt Shopify mobile app on the orders page with fulfillment and payment statuses listed for recent orders.

Shop

Universal checkout on Shop

Shoppers can add products from multiple brands to one cart, then check out in one tap.

Exponential Socks

Immersive shopping on the new shop.com

Shoppers can browse curated content and track orders with more detail on the Shop website, driving discovery for your products.

The new shop.com homepage shows a Cocotte feature banner, brand chips, product cards, and order tracking cards for recent purchases.

Browse content in Shop by personalized recommendations and interest feeds.

Filter your searches on Shop by size, price, color, and brand with suggestions for related subcategories to refine results.

Signed-in shoppers see search results ranked around their browsing and purchase history in Shop, so the most relevant products appear first.

The agent in Shop is available where the app and website are, so shoppers in more markets get product recommendations, order help, and support.

Connect your Instagram to Shop and automatically sync reels, images, and carousels into rich, shoppable content in the app.

Shoppers can find their unused discount codes from lead capture forms or email in their Shop account, incentivizing purchases in the app.

Browsers with Shop accounts get their carts synced from your store across devices and visits, so they can keep shopping.

Your online branding syncs to Shop

The branding and merchandising on your online store automatically syncs to your landing page in Shop, no rebuilding required. Early access.

Carts in Shop sync to online store

Customers’ carts follow them from Shop to your online store, so they can pick up shopping where they left off.

A Cocotte cart in the Shop app matches the online store cart, with Mirior Tumbler and Lumine Coupe Glasses in both carts.

Marketing

More of your marketing automated

Run AI-powered campaigns across new channels like Microsoft Advertising, Snapchat, and soon X Ads. Manage it all, including SEO, with Campaign Autopilot.

Campaign Autopilot shows Microsoft Advertising, Snapchat, and X Ads campaigns marked active with sales, growth charts, and an SEO action.

Unified marketing reports

See exactly which marketing channels drive sales with separate traffic sources and fewer misattributions.

A marketing report highlights Meta Ads driving 10% of sales and lists paid and organic channels with sales and order counts.

Over 35 new markets for Shop Campaigns

Run one campaign across markets like the UK, Australia, EU, and more. Sell locally or across borders, and only pay when an ad drives a sale.

A Shop ad for an espresso machine appears beside cards showing two channels, 35 countries, target order value, acquisition cost, and ROAS.

Access your Shop Campaigns metrics, including ad spend, sales, ROAS, and average customer acquisition cost, with ShopifyQL.

Select businesses can sell in TikTok with Buy Direct ads. Shoppers buy products on TikTok with checkout powered by Shopify.

Advertise in chats, boost visibility with sponsored placements, and track performance in your admin with the ChatGPT Ads app.

Fulfillment

Shop Promise badge drives conversion

Give shoppers confidence with a badge highlighting trusted delivery and returns. Products with the badge rank higher for search in the Shop app and Shopify Catalog.

DHL Express in more markets

Businesses in the UK, France, Italy, Germany, and Spain can buy DHL Express labels in the admin.

DHL Express and DHL eCommerce badges sit over a shipping label addressed to Amsterdam with a barcode and tracking number.

Shipping in markets

Set up and manage the right shipping options for each region, retail and company location, or channel with shipping profiles in markets.

A markets page for the United States shows a customized shipping profile with standard, UPS, bulky, and economy options.

Businesses in the UK can ship orders to a convenient pickup location with Royal Mail, so customers never miss a delivery.

Businesses in the Netherlands and Poland can buy shipping labels from DHL eCommerce in the admin.

Businesses in Canada can create, send, and track Canada Post return labels in the admin. You’re only billed when a label is scanned.

Delivery photos from FedEx show up on the order, so you have evidence for chargeback disputes and “it never arrived” claims.

Native stock counts

Schedule counts by store, scan barcodes or input by hand, and keep detailed inventory logs in the admin or POS.

Set up return and cancellation rules by market, including return window overrides for products and collections.

Waive order balances you don’t want to collect with a write-off that keeps your financials and tax records accurate.

Developer

Agentic experiences

One MCP adds shopping to every agent or app

Build experiences that let shoppers sign in to their Shop account, search products across Shopify Catalog, and check out from brands on or off Shopify with Shop Pay.

WebMCP tools for the full customer journey

Let agents discover products, create carts, and guide shoppers through checkout using structured tools registered by online stores.

A WebMCP tool sequence marks search_catalog, get_product, update_cart, and proceed_to_checkout as steps beside a cart for The Mills pepper grinder in fuchsia.

More filters and product details in Catalog API

Filter search results to products with 3D models or video, and get sale prices and safety warnings with every product.

Catalog API searches products not on Shopify

Build shopping experiences with a selection of products from businesses on and off Shopify using the Catalog API. In beta.

Show shoppers searching in agentic experiences when a product is marked down, and by how much, using the Catalog API.

Unified checkout in your app

Build shopping experiences that discover products from Shopify Catalog, and offer a unified checkout across brands on Shop Pay.

Code panels and a shop.app checkout create a universal checkout with products from Cocotte Kitchen and Vesna.

Create cart and checkout permalinks that include products, customer details, discounts, and order attribution using the Universal Commerce Protocol /buy endpoint.

Platform primitives

App events in analytics

Apps can define and send events to Shopify, so businesses can analyze app activity alongside store data in analytics.

App events JSON flows into an analytics metrics picker and a report chart for email campaign performance.

Follow, pin, or preview a Polaris version on the CDN with semantic versioning, so you can choose when to move for bigger changes.

Log app events from UI extensions to see what your app is doing across checkout and customer accounts using a single line of code.

Build POS UI extensions that print receipts, labels, slips, and other content using the Printing API.

Build persistent POS background extensions that respond when transactions complete or cash-tracking sessions start and end.

POS UI extension targets can subscribe to shared storage keys for reactive cross-target data within the same extension using the Storage API.

Query purchase orders, line items, and statuses through the Admin API, integrating procurement with your ERP and inventory apps.

Query the Admin API to see what resources are part of an active rollout, and subscribe to webhooks for changes.

Embed Shopify’s optimized checkout into web, native mobile, and agentic shopping experiences with the updated Checkout Kit.

Request more detailed data from shoppers signing in with Shop through granular consent scopes, and let them manage what they’ve shared.

Connect wish lists, favorites, reviews, and more to customers with Shop accounts through a one-tap sign-in for your app experience.

Shopify Functions can read the right metaobjects for each checkout, so bundle, delivery, and eligibility rules are easy to manage in Shopify. Coming soon.

Build apps in the Python or PHP framework of your choice with new packages.

Enable linked metaobjects for analytics, so the fields become dimensions in ShopifyQL alongside category metafields and store data.

Tooling

Refreshed Dev Dashboard

Build, monitor, and manage your apps and stores in the redesigned Dev Dashboard with billing and payouts in the same place.

Submit a listing, set pricing, and run app ads from the Dev Dashboard, so building and distribution happen in the same place. Coming soon.

Manage apps, themes, and stores from your preferred agent, since Shopify CLI is optimized for non-interactive input and output.

Create a Shopify store, account, and subscription plan with one command from the Stripe Projects CLI.

Events cover 18 topics across products, collections, customers, companies, orders, fulfillment, inventory, content, and custom data.

Create as many private plans as you need in Shopify App Pricing, and add any number of stores to each, so enterprise deals have their own pricing.

Set capability requirements for each app plan in the Shopify App Store, so businesses only subscribe to what works for their store.

Secure ecosystem

App security checks in your workflow

Find vulnerabilities in your app with a single prompt, then work with your agent to fix them using the AI Toolkit.

A Shopify CLI security review lists completed checks, detected vulnerabilities, suggested fixes, and a prompt to make fixes and re-check the app.

Add your org’s details in the Dev Dashboard to build trust. Your details get shared on collaborator requests to help inform access decisions.

Reviews in the Shopify App Store are checked against shop trust, identity, and app activity, so ratings reflect businesses using the app.

Storefronts

Headless commerce primitives ready for agents

Build production-ready stores with Hydrogen, including customer accounts, predictive search, built-in agent skills, and one-click deploys to Vercel.

New theme architecture

Compose pages in Liquid with blocks, typed contracts, and partial updates. Guide agents with markdown files, and get Tailwind styling built in.

A Cocotte homepage design connects to theme code with an arrow pointing to a highlighted Liquid block in a code editor.

Vercel Shop is Vercel’s production-ready Next.js template that's built on the new Hydrogen SDK.

Give any agent the mock.shop agentic to build a store, then publish to Shopify.

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