Facebook Monetization: How To Monetize a Facebook Page

Facebook monetization is the practice of earning money from your posts. While platforms like Instagram and TikTok are often considered the hubs of the creator economy, Facebook—under the same Meta umbrella as Instagram—is making a concerted effort to appeal to creators with new monetization programs. 

According to Meta, Facebook paid content creators nearly $3 billion in 2025—a 35% increase from 2024. There are several monetization methods to explore: You can earn income based on your content’s reach and engagement, including public Reels, photos, Stories, and even text posts. If you build a loyal following, you can also make money from subscriptions. Other monetization methods include promoting and selling products.

Read on to learn how Facebook monetization works, including how to check your monetization eligibility and make sure the payouts reach your bank account. Plus, explore different ways to earn income from your Facebook page, including native Meta programs for creators and Shopify integrations for small businesses.

How to set up your Facebook page for monetization

1. Check Facebook monetization eligibility
2. Review community standards
3. Agree to page terms
4. Set up payment process

Facebook has its own guidelines on who can make money from their platform and how. Here’s a list of things to consider before you try to start monetizing your page:

1. Check Facebook monetization eligibility

While some eligibility rules for making money from Facebook vary depending on your monetization method, there are two foundational requirements no matter your strategy.

First, you need to select the “professional mode” option for your profile, which you can find in your settings on the Facebook mobile app or on desktop. Alternatively, you can create a new professional Page for your business or personal brand.

Second, you need to make sure your content aligns with Meta’s Partner Monetization Policies, which apply to professional mode profiles, pages, events, and Facebook groups. A few example policies include:

• Be 18 or older. This is the age requirement for tools like Stars, subscriptions, and partnerships. If a minor has a page, the page admin must be an adult.

• Live in an eligible country. Each specific creator program has its own country list, and the bank account connected to your page must also be in an eligible country.

• Have an established presence. Meta wants an authentic presence on Facebook for at least 30 days before you can access every feature, so you can’t start monetizing on day one. Many monetization strategies also require a minimum follower count.

• Share authentic, original content. Posts flagged as misinformation or clickbait can cost you your eligibility. Meta also only pays for content you make or appear in, so simply reposting someone else’s content without meaningful changes cannot earn income. 

• Earn authentic engagement. Buying followers or paying for coordinated shares can also end your eligibility. The same applies to crossposting the same content at high volume across different pages.

2. Review community standards

Meta’s Community Standards apply to any content posted on Facebook and Meta’s other apps, including anything made with generative AI. Partner monetization policies treat these standards as a minimum requirement, and Meta specifically names hate speech, calls for violence, sexualized content, and inauthentic behavior as violations that can end your eligibility. 

Meta’s Content Monetization Policies add even stricter rules, since content that’s approved on Facebook isn’t always approved for earning income:

• Prohibited formats: Static videos, slideshows of images, looping videos, and text montages.

• Prohibited behaviors: Engagement bait, meaning posts that exist to collect clicks or reactions.

• Restricted categories: Debated social issues, tragedy or conflict, strong language, and sexual or suggestive content can see reduced or disabled monetization.

• Prohibited categories: Misinformation and misleading medical information can’t be monetized at all.

3. Agree to page terms

If you’re looking to monetize your page, you need to agree to Meta’s Pages, Groups and Events Policies. Here are a few highlights:

• Page names. Page names cannot use profanity, and you cannot rename a page in a way that changes its purpose. Merging two pages with different purposes is also not allowed.

• Regulated businesses. Promoting online gambling (including raffles and fantasy sports with a paid entry) needs Meta’s prior written permission, as does promoting online pharmacies or addiction treatment centers, which also have to be properly licensed.

• Verification. You cannot put a checkmark on your profile picture or cover photo to suggest Meta verified you.

• Promotions. Contests and giveaways need official rules and a disclaimer saying Meta isn’t involved. You can’t require people to share or tag friends as a growth hacking technique.

• Data collection. If you collect information from people through your page, with a call-to-action button, for example, you need their consent. It must also be clear that you, not Meta, are collecting those details.

4. Set up payment process

Meta pays creators through a payout account, which you set up the first time you turn on a monetization tool. Earnings from content monetization, Stars, subscriptions, and your storefront all go into the same balance. Meta releases payouts around the 21st of each month for the previous month’s earnings. Here are the details: 

• Grace period. You can earn before your payout account is finished, but only up to $500 per program. If you skip setup for six months, unfortunately, you forfeit those earnings.

• Minimum balance. In the US, you get paid once your balance reaches $5. Outside the US, the minimum is $25 for most payout methods and $100 for wire transfers. Anything below that carries over to the next month.

• Payout methods. You can link a bank account or PayPal.

• Tax info. Meta asks for your legal name and tax ID, which must match, or your payout won’t be finalized.

• Timing. Payments take one to seven business days to arrive, and international payouts can take up to 10 days.

Ways to monetize Facebook

• Content monetization program
• Creator Fast Track program
• Facebook Stars
• Subscriptions
• Brand partnerships and sponsored content
• Affiliate marketing
• Facebook Shop

Many of these methods allow you to make money directly from Meta. Other methods allow you to earn income from brand partnerships or your followers. Explore which approach or approaches work best for you:

Content monetization program

The Facebook content monetization program lets you earn money based on how your public content performs, which Meta measures with qualified views, watch time, and engagement. 

The Facebook content monetization program remains invite-only, but you can express interest through this form or from your professional dashboard under Monetization. Meta also sends invitations to eligible creators periodically through this dashboard. Once you’re in, these are the types of content you can monetize:

• Reels. Reels need to be at least 10 seconds long to earn money. Meta rewards this format most; 60% of Facebook’s 2025 creator payouts went to Reels.

• Photos. Standard photo posts earn as long as they’re public and belong to you.

• Text posts. Standard text posts are also an earning opportunity.

• Stories. Stories need to be at least five seconds long, and resharing an existing post to your story doesn’t earn anything.

Boosted posts, content with ads turned off, content crossposted from a page you don’t manage, and anything under a copyright claim will not be monetized. 

Creator Fast Track program

If you’re an established creator on TikTok, Instagram, or YouTube, Facebook launched the Creator Fast Track program in March 2026 specifically to attract creators like you. You’re eligible if you have an audience on other platforms but haven’t posted a Facebook Reel in the past six months. 

If you post 15 eligible Reels a month, spread across at least 10 separate days, Meta will pay you a guaranteed amount every month for three months—no minimum views required. 

The amount paid varies based on your following on other platforms. The range begins with $100 to $450 per month when you have 20,000 to 99,999 followers and reaches $3,000 per month once you reach 1 million or more followers (for creators who fall into that middle ground, it’s $1,000 per month), with at least 30,000 video views in the past 60 days.

Facebook Stars

Stars are Facebook’s creator tipping feature. Your fans can buy Stars from Meta and send them to you on your Reels, videos, photos, text posts, and livestreams. Meta pays you one cent for every Star you receive. These requirements have the lowest bar of any Meta-powered creator tool—just 500 followers for at least 30 days. 

Subscriptions

With subscriptions, your fans can pay a monthly fee to enjoy rewards you choose to offer, such as exclusive content, a special badge on their profile, live Q&A sessions, or even entry to an exclusive Facebook group. 

To qualify for this feature, you need at least 10,000 followers or 250 returning viewers on your Facebook page. You also must have had at least 50,000 interactions across your posts or 180,000 minutes of video watch time over the past 60 days. This service focuses mainly on pages rather than professional mode profiles. 

Brand partnerships and sponsored content

With branded content, a brand pays you to feature them in a post. This works similarly to sponsored content on any other platform. Meta requires you to tag the business partner with the branded content tool, so the post features the paid partnership label. 

The money comes from the brand, not Meta, so rates are whatever you can negotiate as an influencer. This is often based on your follower count and past performance with other brands. 

One way to get discovered by brands is to join Meta’s Creator Marketplace, which lets companies search for creators to work with. Brands can also put ad spend behind your post to reach people beyond your followers. Alcohol and financial products come with age restrictions, and gambling needs Meta’s written permission, so read the Branded Content Policies before you sign anything. 

Affiliate marketing

Affiliate marketing on Facebook used to mean pasting tracking links into captions or comments or asking fans to check the link in your bio. In March 2026, Meta launched Facebook affiliate partnerships, which let you connect an affiliate account from a retailer like Amazon and tag its products in posts and Reels, with a product banner viewers can tap to shop. You earn a commission from the retailer on qualifying purchases.

Each partner has its own rules; in the US, Amazon requires more than 5,000 followers, while Temu and eBay require 1,000. 

Facebook Shop

If you sell physical products, you can use Facebook Shop to add an ecommerce section and a Shop Now button to your page, so followers can browse your catalog without leaving Facebook. Shops on Facebook and Instagram use website checkout, which means people discover products on your page and then complete the purchase on your own ecommerce site, where you handle orders and returns. 

To set up a Facebook Shop with Shopify, use the free Facebook and Instagram by Meta sales channel, which syncs your product catalog to Facebook. Any product change in Shopify updates automatically. You can also use Shopify’s Marketing on Facebook feature to create ads that drive traffic to your store.