Shopify vs. Wix

Switch themes anytime and choose from 21,000+ apps

Shopify is built for selling, while Wix is a website builder that adds ecommerce from its Core plan up.1,2 Every Shopify plan from Basic up includes unlimited products, checkout, and selling on social media, marketplaces, and in person.1
Green sweater in an add to cart tile. A line graph floats on the right showing online store conversion rate.

Join top brands powered by Shopify

  • Mejuri
  • Gymshark
  • Brooklinen
  • Leesa
  • Patagonia
  • Crate & Barrel
  • UNTUCKit
  • Death Wish Coffee
  • Rebecca Minkoff

Why Shopify

See why brands are moving to Shopify

  1. 1
    Centralized store controls

    From customizations to back office functionality, Shopify is the platform to handle your business’ complexity.

  2. 2
    15% better checkout conversion

    Reach more shoppers and convert more buyers with Shopify’s powerful integrations and capabilities.

  3. 3
    $0 listing fees on unlimited products

    Do business on your own terms and scale without compromising your bottom line.

  4. 4
    150+ updates every six months

    Shopify ships 150+ product updates every six months.

Centralized store controls

Run your business, your way

Explore Shopify’s powerful tools to make customizing your brand or running your back office more streamlined than ever before.
A furniture website next to a Shopify editor window

Streamline your back office

Manage inventory, fulfill orders, track payments, create marketing campaigns, and view real-time business insights—all from Shopify.
Explore back office features 

Level up with 21,000+ apps

Add more features and functionality with more than 21,000 apps built by trusted Shopify developers.
Explore app store 

Powerful tools, simplified

Shopify offers hosting, a subdomain, SSL certificate, built-in fraud detection, unlimited storage, and PCI-DSS compliance upon signing up. Let Shopify handle the complex so you can focus on growing your business.
Explore marketing tools 

Switch themes without rebuilding your site

Pick from over 70 no-code themes or create your own. Transfer your domain and customize your checkout, product pages, and more with simple, easy-to-use tools.
Explore Shopify stores 

Everything you need is in one place and easy to control—that’s probably the best thing about Shopify Plus. Having tools like Shopify Markets native within Shopify that anybody can set up, even if you’re not a developer, has helped us grow our business.

15% better checkout conversion

Sell more with the best converting checkout

Shopify’s checkout lifts conversation by 15% on average, and it’s built into every store. Pack it with features customers love like express checkout, discounts, gift cards, and local pickup and delivery.
A phone screen showing a woman wearing a sweater on TikTok wth floating social media icons around it and a line chart showing audience growth.

Sell where your customers are

Reach buyers beyond your online store. Use sales channel integrations to sell on TikTok, Instagram, Etsy, Amazon, and more—all from Shopify.
Build a campaign 

Sell global

Reach buyers around the world with native multi-language and multi-currency features, plus a host of local payment gateways for an optimized checkout experience that converts.
Start selling internationally 

Up to 61% more repeat purchases from known customers8

Shopify’s fully integrated POS system has everything you need to sell in person, backed by everything you need to sell online.
Explore Shopify POS 

Sell in one click

Help buyers speed through checkout Shop Pay, a customizable, one-click checkout trusted by the world’s biggest brands.
Explore Shop Pay 
Shopify

Start selling for US$1

Earn up to US$7.000 back in credits

You agree to receive Shopify marketing emails.

$0 listing fees on unlimited products

Keep more money in your pocket

Save on total cost of ownership and get a higher return on investment while scaling—without compromising your bottom line.
A product inventory list showing icons, names of shoes, category, and quantity. A rising line chart showing orders over time.

Unlimited products with no listing fees

Never pay extra to list more products on Shopify for the same monthly price plan you sign up for.

All-in-one pricing

Shopify all-in-one pricing plans let you scale as your business does—without having to worry about hosting fees that add up as you grow.

Find a Shopify plan that’s best for you

Whether you’ve got a new idea you want to explore or if you’re ready to sell all over the world, there’s a Shopify plan that’s right for you. Check out plans and pricing.
See pricing

150+ updates every six months

Technology that grows with you

Commerce is changing like never before, but Shopify is single-mindedly focused on keeping you at the cutting edge. With thousands of engineers, Shopify is shipping countless annual commerce updates—from integrating AI across the platform, to offering omnichannel selling tools.

We never stop shipping.
150+ updates unpacked every six months.

Explore Shopify Editions

99.9% uptime during the biggest flash sales

Shopify maximizes security without compromising performance or affecting compatibility. The platform handles the internet’s biggest flash sales with ease.

200+ real-time reports from the Basic plan up

Access powerful real-time business data and customer insights that let you drive growth in strategic ways.

Migrate from Wix to Shopify

Migrate your way

There are tons of ways to migrate your data to Shopify. Choose the one that works for you based on your business needs.
A website selling home goods with floating icons and purses around it
An icon of CSV file that leads to a product inventory window

For smaller businesses

Migrate manually

For a simpler approach, manually transfer your store’s data using a CSV file. This will import products and customers to your new Shopify store.

  • Note that some data like orders and blog posts can’t be moved this way.
  • Copy text from your current store’s pages and paste it in your new Shopify store where you need.
Explore manual migration 
A refresh icon that leads to other icons of a price tag, person, paper/pencil, a package, and a website

For fast setup

Move with a migration app

Migrate your store quickly. Use a third-party migration app from the Shopify App Store.

  • Transfer essential store data, including products, orders, customers, reviews, and more.
  • Keep your store's SEO and overall integrity intact throughout migration.
Explore migration apps 
An API icon that leads a product inventory window

Foe large businesses

Hire a Shopify Partner

Work with a Shopify Partner to manage and complete your migration.

  • Collaborate with a Shopify Partner that specializes in migration for your industry and size.
  • Some partners may use Shopify’s API to create a custom migration solution tailored to your needs.
Find a Shopify Partner 
A chat window conversation

Customer support

24/7 Support

Get help at any point in the process, from importing data to building your store from our award-winning customer support team.

Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.
Get in touch 

Resources

Learn why brands are switching

Discover helpful resources on the differences that separate Shopify vs. Wix.

Article

10 Best Ecommerce Website Builders for Your Online Store

Explore these best-in-class commerce website builders to get you up and running in minutes.
Read the article 

Article

9 Best Wix Alternatives for Building Websites

Check out the best alternatives to Wix for building your website that matches your needs.
Read the article 

Founder stories

How Tajinebanane Managed 3x Annual Growth and Built an Empowering Community

Marvin Cavaillé of Tajinebanane shares with us the journey of building a brand for breastfeeding moms—growing a community before selling a single product.
Read the article 

Help center

Migrate from Wix

This guide outlines how to migrate your store to Shopify from Wix. You can use it as a starting point and as a reference to make sure that you don't forget any key setup tasks.
Follow the steps 

Shopify vs. Wix comparison

How Shopify and Wix compare on price, fees, design, apps, checkout, selling channels, and migration, as of October 2026.
Comparison of Shopify and Wix across plan pricing, transaction and card fees, themes and design, apps and integrations, payments and checkout, selling channels, and migration
Buyer concernShopifyWix
Plan pricingShopifyBasic: $19.00 USD/month billed annually, in your local currency1WixIn the US, Core, the lowest plan that accepts payments: $29 USD/month billed annually, or $36 USD billed monthly2
Transaction and card feesShopifyIn the US, online card rates from 2.9% + 30¢ on Basic, lower on higher plans; third-party providers add a 2% fee on Basic1WixIn the US, 2.9% + 30¢ per card transaction with Wix Payments3
Themes and designShopifyKeep up to 20 themes and publish a different one at any time without losing changes4Wix2,000+ website templates; you can’t switch templates on a site you’ve already created2,3
Apps and integrationsShopify21,000+ apps in the Shopify App Store as of December 31, 20255WixMore than 800 apps in the Wix App Market3
Payments and checkoutShopifyCheckout converts 15% better on average than the competition, with Shop Pay one-click checkout6WixWix Payments takes cards, Apple Pay, and Google Pay; accepting payments needs Core or higher2,3
Selling channelsShopifySocial media and marketplaces from the Basic plan up, plus in-person sales with Shopify POS; POS Pro is a paid add-on per location1WixGoogle, eBay, Etsy, Amazon, Facebook, Instagram, TikTok, and Wish, plus Wix POS, which syncs online and in-person sales in the US, Canada, and the UK with Wix Payments2
MigrationShopifyImport Wix products and customers by CSV, a migration app, or a Shopify Partner7WixProducts, customers, and orders export as CSV files; reviews can’t be exported7

Sources: footnotes 1–7. Competitor facts checked October 23, 2026.

Shopify vs. Wix FAQ

1. Shopify pricing page, accessed October 23, 2026. Shopify plan prices shown on this page update from Shopify’s plan data for your region; card rates and transaction fees on this page are US rates.

2. Wix plans page (https://www.wix.com/plans), eCommerce website page (https://www.wix.com/ecommerce/website), POS page (https://www.wix.com/pos), and “Is Wix free?” (https://www.wix.com/blog/is-wix-free), US prices in USD, accessed October 23, 2026.

3. Wix Help Center articles “Wix Payments: Service Fees” (https://support.wix.com/en/article/wix-payments-service-fees), “About the Wix App Market” (https://support.wix.com/en/article/about-the-wix-app-market), and “Switching Your Site Template” (https://support.wix.com/en/article/switching-your-site-template), accessed October 23, 2026.

4. Shopify Help Center article “Publishing themes,” accessed October 23, 2026.

5. Shopify App Store app count as of December 31, 2025.

6. Based on a checkout conversion study completed in partnership with a Big Three global management consulting company. Shopify, “Shopify Checkout is the best-converting in the world”, accessed October 23, 2026.

7. Shopify Help Center articles “Migrate from Wix,” “Connecting a Wix domain to Shopify,” “Connecting a third-party domain to Shopify,” “Transferring a third-party domain to Shopify,” and “Buy Button,” accessed October 23, 2026.

8. EY, POS Growth Claims Report, commissioned by Shopify, July 2025.

Shopify vs. Wix

Switch to the all-in-one platform

Try Shopify for free, and enjoy your first 3 months for US$1/month on select plans. Explore all the tools and services you need to handle your business’ complexity from the internet’s most customizable platform.
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