Shop Promise
Build trust with
Shop Promise
Highlight trusted delivery and returns on qualifying products, so shoppers know what to expect before they buy.
Don’t have a Shopify store? Start one for free.
You do the work.
Shopify shows it off.
Shop Promise badges appear on qualifying products across key shopping moments, from product pages and checkout to the Shop app.
Build confidence before checkout
Shoppers can see delivery and return details before they buy, without searching through store policies.
Stand out in search
Products with Shop Promise badges can rank higher in Shop app search and in the data Shopify Catalog supplies to agents.
Skip the extra setup
No products to tag. No additional fees. Badges show on qualifying products automatically.
Show delivery and
returns details up front
Shop Promise puts both where shoppers are already looking: on product pages and at checkout.
60%
of surveyed shoppers look for return policy information on the product page.¹
82%
of surveyed consumers consider free returns important when shopping online.²
Blog posts and resources
Shop channel
Connect with more customers and grow your presence in Shop.
Shop Promise Help Center
Learn how products qualify, where the badge appears, and how to manage your settings.
See if your store qualifies
Log in to check your Shop Promise status and see how badges can appear on qualifying products.
Don’t have a Shopify store? Start one for free.
Frequently asked questions
¹This statistic is based on Baymard Institute’s Consideration & Purchase Behavior 2026 study. The sample included 1,032 respondents.
²This statistic is based on NRF and Happy Returns, 2025 Retail Returns Landscape. The sample included 2,006 consumers who had returned an online purchase in the preceding 12 months.